This
is the case study of the digital age: shall I tag along. This case is about the
publisher company that have a problem with the management and other factor. The
SWOT analysis to come up with the internal tool for sizing up a company’s
strengths, weaknesses, its market opportunities and the external threats to its
future well-being. In this tools, it can help the company to recognize the
strength to be maintain and sustain in the industry while the weaknesses is
recognize to be improve to be better. For threat, it can help the company to
face the challenges in the future whilst the opportunity opens the company mind
to build up the company performance.
